AI summary: VP of Marketing executes comprehensive marketing strategy including brand development, content creation, and data-driven campaigns across digital platforms and emerging AI tools to drive organizational growth and mission impact.
Who We Are
Imagine Pediatrics is a tech enabled, pediatrician led medical group reimagining care for children with special health care needs. We deliver 24â7 virtual first and in home medical, behavioral, and social care, working alongside families, providers, and health plans to break down barriers to quality care. We do not replace existing care teams; we enhance them, providing an extra layer of support with compassion, creativity, and an unwavering commitment to children with medical complexity.
What Youâll Do
As Vice President of Marketing at Imagine Pediatrics, you will iterate and execute on our comprehensive marketing strategy that advances the organizationâs growth, brand, and mission. This includes building on our momentum as the leader in virtual-first and in-home, value-based pediatric care for children with special health care needs. You will:
Leverage data, digital platforms, AI-enabled marketing capabilities, and innovative social media approaches to scale Imagine Pediatricsâ impact and strengthen our leadership position in value-based pediatric care.
Design targeted marketing strategies for key audiences with a particular emphasis on caregivers of children with special health care needs as well as managed care organizations (MCOs), provider network partners, investors, and team members, while ensuring internal partners have the messaging and tools needed to succeed.
Prepare and equip various other internal teams with iterative tools and strategies needed to grow their functions. Key partners include:
Lead the development of high-impact content that communicates the organizationâs clinical, financial, and social impact.
Lead the continued development of a differentiated and credible brand identity that reflets the organizationâs mission and model of care.
Develop a modern marketing infrastructure that leverages technology and emerging platforms such as ai-enabled tools to scale impact.
Establish and monitor clear metrics to ensure marketing efforts support organizational goals.
Use data and insights to continuously refine strategy and track marketing contributions that improve metrics MOM
Support talent recruitment and engagement through clear, authentic storytelling
What You Bring & How You Qualify
First and foremost, youâre passionate and committed to reimagining pediatric health care and creating a world where every child with special health care needs gets the care and support they deserve. You will need:
15+ years of prior relevant experience across marketing, sales, and/or managed care, preferably with prior experience supporting a Medicaid population
10+ years of experience in marketing leadership with direct responsibility for building and leading high-performance marketing organizations.
Prior experience in a high-growth or hypergrowth environment strongly preferred
In-depth knowledge of the healthcare ecosystem, including clinical workflows, payer and provider dynamics, and corresponding care models
Demonstrated ability to build trust with internal customers and foster a culture of accountability, continuous improvement and exceptional service
What We Offer (Benefits + Perks)
The role offers a base salary range of $200,000 - $240,000 in addition to annual bonus incentive, competitive company benefits package and eligibility to participate in an employee equity purchase program (as applicable). When determining compensation, we analyze and carefully consider several factors including job-related knowledge, skills and experience. These considerations may cause your compensation to vary.
We provide these additional benefits and perks:
What We Live By
Weâre guided by our five core values:
Our Values:
We Value Diversity, Equity, Inclusion and Belonging
We believe that creating a world where every child with complex medical conditions gets the care and support, they deserve requires a diverse team with diverse perspectives. Weâre proud to be an equal opportunity employer. People seeking employment at Imagine Pediatrics are considered without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, or characteristics (or those of a family member), pregnancy or other status protected by applicable law.